About me

Hi, I'm Lan Anh.

But you can call me Emma.

I'm a Product Designer with 8 years of experience designing digital products across fintech, blockchain, and AI. My background in graphic design, branding, and product design has shaped how I approach problems, from understanding people to building thoughtful, scalable experiences.

I've worked with startups and international teams, designing mobile apps, web applications, and design systems where clarity, trust, and simplicity matter. More recently, I've been exploring how AI can become a creative partner in product design, helping me prototype, iterate, and validate ideas faster.

Be yourself poster
You are the artist of your own life poster
Emma working on a laptop

Experience

OCT 2018 - APR 2021

Graphic Designer

Greentours

Hanoi, Vietnam

MAY 2021 - AUG 2021

UI/UX Designer Intern (Remote)

Bowntie

California, US

SEP 2021 - JUL 2025

Product Designer (Remote)

Novum Global

Singapore

JUL 2025 - PRESENT

Product Designer

C’Lab

Hanoi, Vietnam

Life at home

Outside of design, I write fiction, read widely, sketch ideas, and travel through rural Vietnam, documenting everyday life through short films.

I'm drawn to the quiet moments people often overlook, because they reveal how we live, connect, and make sense of the world.

Whether I'm designing a product or writing a story, I'm always trying to understand people a little better.

Purple illustrated portrait representing Emma's creative life